Stories

We spent the day jumping around on course at SBT Gravel, chasing Colin Strickland, the other playmakers in the bunch, and watching the many become few. A Photo Essay:     Nervous smiles, laughs, and jitters.     Early moves up the road. A long stretch of rutted farmland, and...

IF YOU LIKE GOING DOWN THE SCIENCE AND DATA RABBIT HOLE, HERE WE GO. GRAB YOUR FAVORITE TASTY BEVERAGE, RAISE A TOAST TO DR. BECKFORD, AND REVEL IN THE FRICTIONAL LOSSES OBSERVED WHEN AN EXPERIMENTAL HYDROPHOBIC LUBRICANT IS USED TO LUBRICATE CHAINS IN BICYCLE DRIVETRAINS. STUDY ON THE EFFECT OF...

"We'll help you dream it, build it, and paint it."  We offer a personalized paint menu so you can choose the frame and decal color to specifically suit your desire. The best paints from Sherwin Williams and PPG, tightly controlled paint booths within our own factory, and the best paint wizards...

In order to make the bikes we wanted to ride, we had to make our own bikes. MADE HERE is our driving ethos. We started this company because of our conviction that we could make superior bikes of superior quality only if we controlled all the pieces – from brand,...

It’s less a crystal ball, and more the types of predictions you make after hour #4 on the bike (or beer #4 in the living room.) The spirit should be directionally right, even if the exact specifics are less so…

2020: The most unrelenting year of our lifetimes? Possibly the case. But there was more to it than Covid bar graphs and election returns. Existence waits for no man. And so existing is what we did. Which means we rode our bikes and thought about them and lusted after new ones.

JOM did an amazing tour of the gravel roads of the American South. He stopped to visit our factory in Bentonville and took a tour of our factory.

The shape-shifting life and times of João warrant book-length treatment. For now, something more brief: 10 questions about his transformation from magazine ad salesman to World Tour pro, his creation of the luxury travel company InGamba, and the relative merits of Portugal and Tuscany.

We visit with the CEO of USA Cycling about the brutal costs of COVID, the transformative impact it's having on USA Cycling, the lessons our sport can learn from the world of running, and his most memorable day on the bike.